PPC/DIGITAL MARKETING ASSISTANT
Here at Xbite, we are a home for bespoke ecommerce expertise, an online retailer for over thousands of products including homeware, video games, card & board games with a global reach and we put the fun into what we do!
We are looking for a PPC/Digital Marketing Assistant to join our team. Reporting directly to our Sales Manager, you will have a passion for PPC, actively contributing to our Sales & Marketing department’s aims in a role focused on delivering our marketplace sales growth plans through the use of traditional and forward thinking advertising methodologies.
You will have the creative freedom to trial new techniques, features and software to level up our PPC efforts. Google, Amazon, Ebay, Facebook, Instagram – we’re advertising on all the biggest platforms but can’t fit everything we want to do into our day at the moment. If you are an ambitious, creative problem solver with a naturally curious disposition and an affinity for data and optimisation then we can’t wait to talk to you.
As our PPC/Digital Marketing Assistant, you will support the planning and implementation of our PPC strategy to ensure the business meets its commercial objectives and targets.
Your main duties would include:
- Create and plan PPC campaigns across various digital channels
- Manage existing and new campaigns, and know how to optimise them
- Generate reports on the success of campaigns as well as highlight areas for improvement
- Analyse trends to ensure we make data driven decisions
- Present data and performance reports to senior management
- Measure and report performance of campaigns against targets, informing the sales teams about campaign objectives and deliverables.
Ideally you will demonstrate the following:
- Relevant qualifications in Marketing or a Related Field
- Ideally 2 years or more experience of working in search PPC
- Solid Knowledge of Website and Marketing Analytics tools (e.g Google Analytics, Net Insight, Omniture, Web Trends, SEMrush etc)
- Demonstrable knowledge of leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Fully ofay with the latest bid management, day parting and location targeting strategies
- Experience working with MCC accounts and multiple brand ad accounts.
- Proficient in marketing research and statistical analysis
- The ability to analyse the business commercial targets and translate those into actionable advertising targets.
- Solid Knowledge in Microsoft packages or equivalent
You will already know that this this role requires someone who is detailed orientated, inquisitive, has an eye for stats and trends as well as being an excellent communicator across a variety of levels and audiences
We are proud of the support and benefits we offer to our teams and in addition to a competitive salary, we run a performance related bonus structure for work over and above what we expect, staff discounts, onsite parking, Employee Assistance Programme, company events to name but a few. You can find more details on our Xbite company website.
